Our Story

From sleep-deprived to helping families thrive

How Babogue became an industry leader in child sleep using an evidence-backed, empathy-led approach.

Erica - Founder & Expert Sleep Consultant

It all started with (a long series of) sleepless nights

I had my first child less than a year after getting married. I quickly realised that being married and giving birth didn’t automatically prepare me for parenthood. I was instantly thrown off kilter when my new little bundle of joy didn’t act like the books said he would. 

I had a nonstop, unsettled cryer on my hands…which after a few weeks turned me into an unsettled non-stop cryer too.

Something needed to change but I couldn’t find the answers I was looking for from my GP, public health nurse or the many parenting books I’d read…I was at breaking point.

I was sleep deprived, I didn’t want to leave the house, my marriage was suffering, I was neglecting all the other relationships in my life and the only thing I was being told was ‘it’s just a phase’ or ‘you’re not coping well

I instantly felt like a failure and after my mum told me I looked ‘grey and lifeless’, I knew something had to change.

So with help from my incredible mum, I gained the confidence to transform my family's lives. My mum awakened a love and understanding for sleep, changing my life in more ways than one.

I’ve since had two more beautiful children, qualified as a Certified Child Sleep Consultant, become a member of the International Association of Child Sleep Consultants and founded Babogue with one simple mission:  To revolutionise family life by providing evidence-based solutions that nurture healthy habits and create harmony within households.

Who We Work With

Holistic support for families who are ready to dream big

Modern-day parenting is complicated. There’s conflicting information, pressure to be perfect and children who (surprise surprise) don’t act like robots.

That's why we’re here to help if…

You've lost your sparkle

You no longer have the motivation, confidence or energy to do the things you used to love, leaving you feeling disconnected and joyless. Regain your spark in an hour with the help of our expert sleep consultants!

You’re beyond sleep-deprived

Whether you’re in the throws of sleep regression or you just can’t seem to get your baby to sleep, the result is the same: You’re exhausted, forgetful and emotional and it’s taking its toll.

Your employee's productivity and enthusiasm is lacking

We’re here to empower your employees with the knowledge and tools they need to parent successfully so they can show up to work as their most productive selves!

The Membership

Introducing Thrive, the Membership – Your All-in-One Parenting Solution!

Reclaim your peace, restore your confidence, and transform your family life with Thrive, our brand-new membership designed to help families like yours flourish.

Inside Thrive, you'll discover expert guidance, evidence-based strategies, and real-time support to help you navigate the challenges of parenting.

Whether it’s sleep, nutrition, behaviour, or overall well-being, Thrive offers everything you need in one supportive, all-encompassing space.

With expert-led masterclasses, personalised feedback, and a warm community of like-minded parents, you’ll have all the tools to create the peace, connection, and harmony you’ve been longing for.

Doors are currently closed but we will reopen them again soon! Join the waitlist to be the first to know.

Ready to make family life feel more peaceful, connected, and balanced?

Join the Waitlist

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How Babogue supports mothers & families heading text lives here

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How Babogue supports mothers & families heading text lives here

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We’ve supported over 5000 amazing families in 37 countries

At Babogue, we provide holistic parenting solutions that enable your whole family to thrive.

We’re here to empower you with education, tools and compassionate support so you can overcome your child's sleep challenges and establish the parenting foundations you need to keep your family healthy and happy.

We pride ourselves on supporting you to parent better, improve your family's wellbeing and restore harmony.

What You Can Expect
Simplified sleep solutions
Supportive communities
Peaceful nights and dreamy days
Restored harmony
Happy children
Simplified sleep solutions
Supportive communities
Peaceful nights and dreamy days
Restored harmony
Happy children
Simplified sleep solutions
Supportive communities
Peaceful nights and dreamy days
Restored harmony
Happy children
Simplified sleep solutions
Supportive communities
Peaceful nights and dreamy days
Restored harmony
Happy children
Unlock The Benefits

Sleep Harmony Programme

3 weeks of personalised support tailored to your unique family dynamics and sleep challenges.

We’ll work together to create a bespoke sleep plan that enables you to establish sleep routines for your baby, restore harmony in your family and get some much-needed sleep.

Initial consultation call
Tailored sleep plan 
3 weeks of 1:1 support 
Weekly check-in calls
Q&A call to finally answer all of the questions you have about helping your little one to sleep soundly

Ready to uncover the secrets to restful nights and revitalised days?