From sleep-deprived to helping families thrive
How Babogue became an industry leader in child sleep using an evidence-backed, empathy-led approach.
It all started with (a long series of) sleepless nights.
Our founder Erica started Babogue with one mission: To revolutionise family life by providing evidence-based solutions that nurture healthy habits and create harmony within households.
Meet
Erica
After becoming a mum less than a year into marriage, Erica found herself overwhelmed, sleep-deprived, and struggling to cope with a newborn who didn’t follow the rulebook.
With little support and no clear answers, she hit breaking point—until her own mum stepped in and helped her turn things around. That support sparked a deep passion for sleep and family wellbeing that transformed her life.
Now a Certified Child Sleep Consultant and founder of Babogue, Erica helps families create calm, connection, and healthier habits through evidence-based solutions that restore harmony at home.
Meet
Marie
I’m Marie, Mum of Three and Certified Child Sleep Consultant based in Co. Monaghan.
My interest in sleep started with my own experience as a parent. Like many families, we went through a mix of sleep struggles - long stretches of broken nights, co-sleeping that didn’t really help, and following advice from apps and books that never seemed to stick. I wanted to support independent sleep, but I was unsure how to do that without lots of tears, and felt overwhelmed by all the mixed messages out there.
After the birth of our second child, we finally found support through Erica’s sleep series and her 7 Steps to Better Sleep, and that’s when things began to change. With the right information and a clear, realistic approach, sleep slowly started to improve. That experience is what led me to want to learn more and support other families going through the same thing.
I trained with the Family Sleep Institute in 2021 and have since worked with families across a wide range of sleep situations. In 2024, after the birth of my third child, I continued my training through the Sleep Health Intelligence Program with Dr Anya McLaren-Barnett, a paediatric respirologist and sleep medicine physician. I’m also a member of the International Association of Child Sleep Consultants.
I truly believe sleep matters, not just for babies and children, but for parents too. With the right support, good information, and a plan that actually fits your child and your family, sleep can feel far more manageable.
When I'm not working I enjoy going to the gym, reading or listening to a good podcast, andspending time with my family and friends
I am excited to return to Babogue after my maternity leave and contribute to the amazing community that helped me begin my journey with sleep.
Holistic support for families who are ready to dream big
Modern-day parenting is complicated. There’s conflicting information, pressure to be perfect and children who (surprise surprise) don’t act like robots.
That's why we’re here to help if…
You've lost your sparkle
You no longer have the motivation, confidence or energy to do the things you used to love, leaving you feeling disconnected and joyless. Regain your spark in an hour with the help of our expert sleep consultants!
You’re beyond sleep-deprived
Whether you’re in the throws of sleep regression or you just can’t seem to get your baby to sleep, the result is the same: You’re exhausted, forgetful and emotional and it’s taking its toll.
Your employee's productivity and enthusiasm is lacking
We’re here to empower your employees with the knowledge and tools they need to parent successfully so they can show up to work as their most productive selves!
Introducing Thrive, the Membership – Your All-in-One Parenting Solution!
Reclaim your peace, restore your confidence, and transform your family life with Thrive, our brand-new membership designed to help families like yours flourish.
Inside Thrive, you'll discover expert guidance, evidence-based strategies, and real-time support to help you navigate the challenges of parenting.
Whether it’s sleep, nutrition, behaviour, or overall well-being, Thrive offers everything you need in one supportive, all-encompassing space.
With expert-led masterclasses, personalised feedback, and a warm community of like-minded parents, you’ll have all the tools to create the peace, connection, and harmony you’ve been longing for.
Doors are currently closed but we will reopen them again soon! Join the waitlist to be the first to know.
Ready to make family life feel more peaceful, connected, and balanced?
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How Babogue supports mothers & families heading text lives here
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How Babogue supports mothers & families heading text lives here
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We’ve supported over 5000 amazing families in 37 countries
At Babogue, we provide holistic parenting solutions that enable your whole family to thrive.
We’re here to empower you with education, tools and compassionate support so you can overcome your child's sleep challenges and establish the parenting foundations you need to keep your family healthy and happy.
We pride ourselves on supporting you to parent better, improve your family's wellbeing and restore harmony.
Sleep Harmony Programme
3 weeks of personalised support tailored to your unique family dynamics and sleep challenges.
We’ll work together to create a bespoke sleep plan that enables you to establish sleep routines for your baby, restore harmony in your family and get some much-needed sleep.
Ready to uncover the secrets to restful nights and revitalised days?
